B2C Commerce
Project info
Scope
I had joined this small but profitable company offering boutique products. It was a challenge to diversify the product offering and expand to new markets on the current site. I focused on creating a versatile platform that could highlighted the brand mission, marketing initiatives, and product exploration.
Discovery
Experience mapping
Brand strategy
Style guide creation
Information Architecture
We needed to create a flexible information architecture that allowed us to continue to sell the existing product as well as highlight new and experimental products.
Campaign management
Copywriting
Outcomes
I designed a platform framework and collaborated to build trust with our early adopters. The accomplishments of this effort enabled real-time views of operational data. Reducing hundreds of hours of administrative hours. And provided a huge potential to reduce rework in UX operations.
Gathered collaborators
Established a core library
Developed lightweight governance for collaborative feedback loops
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The work displayed here show my methodology and interface design strategies with real customers, but may differ from what what was implemented due to project constraints. The contents have also been modified to protect client Intellectual properties.
